- Microsoft reveals plans to monetize its new Bing Chat AI.
- As part of the plan, the company plans to insert more advertisement units into the chatbot.
- It hasn’t been decided how the advertisements will appear in the new Bing experience.
The idea is to keep monetizing Bing as the company does today with the search engine through advertisers to maintain the service accessible for free.
Microsoft also explains that this new type of search has a lot of questions since the chatbot can provide answers using the content from the web without the user having to access any website. However, according to the company, the top goal is to drive more traffic while increasing revenue for publishers.
As a result, the company is exploring additional capabilities, some of which include the ability to hover over fragments of the Bing Chat AI response to reveal links so that the users can access the website with the source of the content.
Bing Chat hover dropdown (Source: Microsoft)
Microsoft corporate vice president Yusuf Mehdi says that the company is in the early days, and so far, the feedback has been positive as it continues to find more opportunities to monetize the experience.
